Expert Marketing Advice
Monday, April 7th, 2008How to make the most of your listing on the SleepSleep.co.za website and attract more customers…
Photos
Display WOW photos! A good photo can really sell your place - really show off your establishment’s strong points (although care must be taken to avoid misrepresentation).
Although the SleepSleep.co.za website only allows you to upload one image, we offer you the additional FREE service of merging 4 photos into one image and uploading that for you.
When selecting 4 photos to send to us please keep in mind the following:
- All photos must be clear and of a good quality
- You should include photos of both the inside and the outside of your establishment.
- People want to see what your bedrooms look like! A good bedroom photo can really sell your place.
Description
The description of your establishment is extremely important – remember first impressions count! Plus, the SleepSleep.co.za website has been designed such that the words you use in the first sentence of your description are part of the unique keywords (see below for further details) for your establishment’s listing.
Remember to keep your descriptions concise with good use of paragraphs. We recommend approximately 400 words.
Please DO NOT write your description in capitals.
Your description should cover the following aspects:
- What your establishment offers in terms of accommodation.
- What other services you offer.
- What facilities your establishment has.
- Your location.
- Tourism ratings you have been awarded (e.g. through the Tourism Grading Council). (more…)
